Using Shelving Solutions To Drive Sales
Making The Most Of Retail Shelving
As the weather is still warm and it encourages the consumer to purchase seasonal products that they don’t always buy, at other times of the year. There are a number of shelving solutions that can help the savvy shopkeeper take advantage of this and really boost sales which in turn can have a healthy effect on your profits.
When it comes to maximising sales opportunities, then store owners and store franchises need to look at the customer journey in order to make the most of the area they have at their disposal. One way to do this is with various shelving solutions, but assessing how to make proper use of these is the key to success.
Impulse buying is a common trait amongst British shoppers, and research into buyer behaviour has shown that people are more likely to make impulse buys in specific demographics (often young or older ends of the shopper spectrum) and if they are shopping on an empty stomach this is also a prime time to catch impulse buyers.
The way that a store is laid out both with the shelving – such as impulse display stands at the end of aisles and in prime locations that catch the eye of shoppers – allow stores to place goods in a way that will grab the attention of the consumer and potentially encourage a sale that may not have been made
Placing impulse display stands works in terms of space and functionality, as due to their adaptability and size, they can be repositioned in a variety of locations to suit the needs of the store and push related products. So for example if it’s hot placing impulse shelving socked with summery wines near the checkout could inspire impulse purchasing. Similarly placing impulse shelving with disposable BBQs near to where the fridges with BBQ meats are located.
Similarly making clever use of the racking and shelving available is one possible shelving solution, to drive the sales of a range of products. Adding lighting or point of sale kits on to the shelf can draw attention to new items or to seasonal items in order to encourage the consumer to consider these products.