What Is Adult Incontinence? One of the issues that faces modern society, is that of an aging population. With people living longer however, then they often require additional care and develop more health issues. One of these health issues, that isn’t often discussed, is that of adult incontinence. Urinary incontinence is a problem that although not often talked about is very common. Statistics show that around 200 million people worldwide suffer from one form of urinary incontinence.